TOP 100 ADVERTISING CAMPAIGNS

        美国《广告时代》杂志对20世纪全球广告业做了一次回顾性的评选，其标准是：影响力、持久力、认知率和文化上的冲击力。

Volkswagen, Think Small;小即是好, Doyle Dane Bernbach, 1959

Coca-Cola, The pause that refreshes;享受清新一刻, D’Arcy Co., 1929

Marlboro, The Marlboro Man;万宝路的男人, Leo Burnett Co., 1955

Nike, Just do it;说做就做, Wieden & Kennedy, 1988

McDonald’s, You deserve a break today;你理应休息一天, Needham, Harper & Steers, 1971

DeBeers, A diamond is forever;钻石恒久远，一颗永留传, N.W. Ayer & Son, 1948

Absolut Vodka, The Absolut Bottle, TBWA, 1981

Miller Lite beer, Tastes great, less filling;美妙口味不可言传, McCann-Erickson Worldwide, 1974

Clairol, Does she...or doesn’t she?;她用了？她没用？, Foote, Cone & Belding, 1957

Avis, We try harder;我们正在努力, Doyle Dane Bernbach, 1963

Federal Express, Fast talker;快腿勤务员, Ally & Gargano, 1982

Apple Computer, 1984, Chiat/Day, 1984

Alka-Seltzer, Various ads, Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s

Pepsi-Cola, Pepsi-Cola hits the spot;百事，正对口味, Newell-Emmett Co., 1940s

Maxwell House, Good to the last drop滴滴香浓，意犹未尽, Ogilvy, Benson & Mather, 1959

Ivory Soap, 99 and 44/100% Pure;100％的纯粹, Proctor & Gamble Co., 1882

American Express, Do you know me?;你知道我吗？, Ogilvy & Mather, 1975

U.S. Army, Be all that you can be;成为一个全才, N.W. Ayer & Son, 1981

Anacin, Fast, fast, fast relief;快、快、快速见效, Ted Bates & Co., 1952

Rolling Stone, Perception. Reality.;感觉是真实的, Fallon McElligott Rice, 1985

Pepsi-Cola, The Pepsi generation, Batton, Barton, Durstine & Osborn, 1964

Hathaway Shirts, The man in the Hathaway shirt, Hewitt, Ogilvy, Benson & Mather, 1951.

Burma-Shave, Roadside signs in verse, Allen Odell, 1925

Burger King, Have it your way, BBDO, 1973

Campbell Soup, Mmm mm good, BBDO, 1930s

U.S. Forest Service, Smokey the Bear/Only you can prevent forest fires, Advertising Council/Foote, Cone & Belding

Budweiser, This Bud’s for you, D’Arcy Masius Benton & Bowles, 1970s

Maidenform, I dreamed I went shopping in my Maidenform bra, Norman, Craig & Kunnel, 1949

Victor Talking Machine Co., His master’s voice, Francis Barraud, 1901

Jordan Motor Car Co., Somewhere west of Laramie, Edward S. (Ned) Jordan, 1923

Woodbury Soap, The skin you love to touch, J. Walter Thompson Co., 1911

Benson & Hedges 100s, The disadvantages, Wells, Rich, Greene, 1960s

National Biscuit Co., Uneeda Biscuits’ Boy in Boots, N.W. Ayer & Son, 1899

Energizer, The Energizer Bunny, Chiat/Day, 1989

Morton Salt, When it rains it pours, N.W. Ayer & Son, 1912

Chanel, Share the fantasy, Doyle Dane Bernbach, 1979

Saturn, A different kind of company, A different kind of car., Hal Riney & Partners, 1989

Crest toothpaste, Look, Ma! No cavities!, Benton & Bowles, 1958

M&Ms, Melts in your mouth, not in your hands, Ted Bates & Co., 1954

Timex, Takes a licking and keeps on ticking, W.B. Doner & Co & predecessor agencies, 1950s.

Chevrolet, See the USA in your Chevrolet, Campbell-Ewald, 1950s

Calvin Klein, Know what comes between me and my Calvins? Nothing!

Reagan for President, It’s morning again in America Tuesday Team, 1984

Winston cigarettes, Winston tastes good--like a cigarette should 1954

U.S. School of Music, They laughed when I sat down at the piano, but when I started to play! Ruthrauff & Ryan, 1925

Camel cigarettes, I’d walk a mile for a Camel, N. W. Ayer & Son, 1921

Wendy’s, Where’s the beef?, Dancer-Fitzgerald-Sample, 1984

Listerine, Always a bridesmaid, but never a bride, Lambert & Feasley, 1923

Cadillac, The penalty of leadership, MacManus, John & Adams, 1915

Keep America Beautiful, Crying Indian, Advertising Council/Marstellar Inc., 1971

Charmin, Please don’t squeeze the Charmin, Benton & Bowles, 1964

Wheaties, Breakfast of champions, Blackett-Sample-Hummert, 1930s

Coca-Cola, It’s the real thing, McCann-Erickson, 1970

Greyhound, It’s such a comfort to take the bus and leave the driving to us, Grey Advertising, 1957

Kellogg’s Rice Krispies, Snap! Crackle! and Pop!, Leo Burnett Co., 1940s

Polaroid, It’s so simple, Doyle Dane Bernbach, 1977

Gillette, Look sharp, feel sharp, BBDO, 1940s

Levy’s Rye Bread, You don’t have to be Jewish to love Levy’s Rye Bread, Doyle Dane Bernbach, 1949

Pepsodent, You’ll wonder where the yellow went, Foote, Cone & Belding, 1956

Lucky Strike cigarettes, Reach for a Lucky instead of a sweet, Lord & Thomas, 1920s

7 UP, The Uncola, J. Walter Thompson, 1970s

Wisk detergent, Ring around the collar, BBDO, 1968

Sunsweet Prunes, Today the pits, tomorrow the wrinkles, Freberg Ltd., 1970s

Life cereal, Hey, Mikey, Doyle Dane Bernbach, 1972

Hertz, Let Hertz put you in the driver’s seat, Norman, Craig & Kummel, 1961

Foster Grant, Who’s that behind those Foster Grants?, Geer, Dubois, 1965

Perdue chicken, It takes a tough man to make tender chicken Scali, McCabe, Sloves, 1971

Hallmark, When you care enough to send the very best, Foote, Cone & Belding,1930s

Springmaid sheets, A buck well spent, In-house, 1948

Queensboro Corp., Jackson Heights Apartment Homes, WEAF, NYC, 1920s

Steinway & Sons, The instrument of the immortals, N.W. Ayer & Sons, 1919

Levi’s jeans, 501 Blues, Foote, Cone & Belding, 1984

Blackglama-Great Lakes Mink, What becomes a legend most?, Jane Trahey Associates, 1960s

Blue Nun wine, Stiller & Meara campaign, Della Famina, Travisano & Partners, 1970s

Hamm’s beer, From the Land of Sky Blue Waters, Campbell-Mithun, 1950s

Quaker Puffed Wheat, Shot from guns, Lord & Thomas, 1920s

ESPN Sports, This is SportsCenter, Wieden & Kennedy, 1995

Molson Beer, Laughing Couple, Moving & Talking Picture Co., 1980s

California Milk Processor Board, Got Milk?, 1993

AT&T, Reach out and touch someone, N.W. Ayer, 1979

Brylcreem, A little dab’ll do ya, Kenyon & Eckhardt, 1950s

Carling Black Label beer, Hey Mabel, Black Label!, Lang, Fisher & Stashower, 1940s

Isuzu, Lying Joe Isuzu, Della Famina, Travisano & Partners, 1980s

BMW, The ultimate driving machine, Ammirati & Puris, 1975

Texaco, You can trust your car to the men who wear the star, Benton & Bowles, 1940s

Coca-Cola, Always, Creative Artists Agency, 1993

Xerox, It’s a miracle, Needham, Harper & Steers, 1975

Bartles & Jaymes, Frank and Ed, Hal Riney & Partners, 1985

Dannon Yogurt, Old People in Russia, Marstellar Inc., 1970s

Volvo, Average life of a car in Sweden, Scali, McCabe, Sloves, 1960s

Motel 6, We’ll leave a light on for you, Richards Group, 1988

Jell-O, Bill Cosby with kids, Young & Rubicam, 1975

IBM, Chaplin’s Little Tramp character, Lord, Geller, Federico, Einstein, 1982

American Tourister, The Gorilla, Doyle, Dane Bernbach, late 1960s

Right Guard, Medicine Cabinet, BBDO, 1960s

Maypo, I want my Maypo, Fletcher, Calkins & Holden, 1960s

Bufferin, Pounding heartbeat, Young & Rubicam, 1960

Arrow Shirts, My friend, Joe Holmes, is now a horse, Young & Rubicam, 1938

Young & Rubicam, Impact, Young & Rubicam, 1930

Lyndon Johnson for President, Daisy, Doyle Dane Bernbach, 1964